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Win year supply of Lay's chips by snapping selfie with picture-perfect packaging

Win a year's supply of Lay's potato chips by snapping selfie with colorful new packaging // Courtesy of press release, linked to below

SOUTH BEND, Ind. (WSBT) -- Ready for your close-up?

Iconic snack food brand Lay's upgraded its packaging with Instagram-worthy bold colors, distinct designs and appealing food photography. Now, it's asking fans to flip the camera around for a chance to win free chips for a year!

Here's how it works: buy any Lay's bag featuring the new look, snap a picture of you and the bag and upload here for a chance to win. The prize comes in the form of 52 coupons, each redeemable for a bag of Lay's potato chips up to $4.29 in value.

The company says five winners are chosen every single day, with 200 chosen total!

The promotion ends at 11:59 CT on November 29, 2019. You must be 18 years or older to participate.